Journal
Notes from the back office
Short, practical pieces for HVAC owners who would rather be on the job than at the kitchen table.
- 60-second lead response · 2 minHow many calls is your HVAC company missing? A one-week auditA simple way for HVAC owners to count the calls nobody answered last week, see which ones never got a callback, and put a dollar figure on them.
- estimate follow-up · 2 minHow to count the money sitting in your open HVAC estimatesA 30-minute method for HVAC owners to total the quotes nobody followed up, and decide which ones are still worth a call this week.
- 60-second lead response · 2 minMissed calls in HVAC: a 60-second reply plan for small shopsHow small HVAC companies in Ontario can answer every missed call and new lead within a minute, without hiring a night receptionist.
- 60-second lead response · 2 minHow fast do you need to reply to an HVAC lead?Why the first five minutes decide most HVAC leads, what a realistic reply standard looks like for a small shop, and how to hit it without someone glued to the phone.
- 60-second lead response · 2 minWhy don't my HomeStars and Angi leads answer the phone?Why shared HVAC leads from HomeStars and Angi are hard to reach, how to beat the other companies that bought the same lead, and when the channel is worth keeping.
- 60-second lead response · 2 minHow to handle after-hours HVAC calls without paying a night dispatcherFour ways a small HVAC company can cover evening and weekend calls, what each one costs in effort, and how to decide which calls are worth a truck at night.
- agency oversight · 2 minHow to check your HVAC marketing agency report against booked jobsA plain method for HVAC owners to compare the leads an agency reports with the jobs that actually booked, and what to ask when the numbers don't match.
Home for dinner.
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